I have a small whole foods store down in Coconut Creek, Florida and I have a local client base here who I rely on. A couple of years ago business slowed down and so I decided, on the advice of my grandson, to invest a little money into marketing. After reading the eTargetMedia reviews, a company operating out of Coconut Creek, Florida, I decided that email marketing may be the best bet and it worked very well. Over the years I have learned a great deal about email marketing and here is how it can work for your business.
Let’s start off with general idea of what email marketing is. In basic terms email marketing is about sending large numbers of commercial emails to new and prospective clients in order to promote your business. Email marketing can also be used to contact existing customers in which a business can use this as a means of communicating directly with their customers, to keep them informed or to let them know about any promotions.
There are a huge number of benefits of using this kind of marketing and businesses can reap these befits with just a small amount of investment,
Brand Awareness – Each time an email is sent it is helping to increase awareness about your company and your brand. Even if the recipient doesn’t click through the email, they see who you are and what you do, helping to increase exposure of your brand.
Cost Efficient – The ROI on email marketing is very strong indeed and when compared with other marketing tactics like social media marketing or any other form of digital marketing, it is one of the most cost-effective strategies available.
User Engagement – There is a great deal of software out there which can help to track user engagement for email marketing which can deliver highly detailed metrics about the behaviors of the recipients of your emails.
Personalized – Email marketing can be designed to be highly personal which therefore increases the chances that someone will engage with the email that they have received. Many marketing techniques are generally quite faceless, but email marketing can be quite the opposite.
Nuts and Bolts
So basically, what happens when you begin an email marketing campaign is that you can buy a number of email addresses, or use any email addresses which have been stored as a result of feedback from your clients. You will then use software to write out the email, the person’s name and of course a catchy subject line, and then the software will send the emails out. This software will send individual emails rather than a single email to a large number of addresses which helps with the traction that you will get from the emails. The key with this kind of marketing is to avoid the spam filter and that is why the software is tailor made to send personalized emails which offer value.