Search engine optimization is nothing new. When you start talking about SEO to someone chances are they’ll have some idea about what you are referring to. This wasn’t the case 5 or 6 years ago but recently SEO has been building traction that can’t be ignored.
The main goal of SEO is to utilize strategies that optimize your website according to Google’s standards. In layperson’s terms: SEO is meant to get you higher on Google searches relating to your website. It might sound simple when you put it like that, but there is nothing simple about using proper SEO practices for your website.
It is actually extremely technical and there is a lot of strategic planning involved. Here we will discuss some of the main strategies used by SEO agencies and professionals as well as the most common search engine optimization strategy of all time.
Keyword research and optimization is the most widely used SEO practice in the world…
Maybe you’ve heard a bit about this even having very little knowledge of SEO practices. Keyword research and optimization is the ultimate SEO strategy and it is where it all starts and ends. Without researching keywords and optimizing them to their full potential there would be absolutely no point in SEO investment.
So what is a keyword? Yoast.com says that a keyword is “ word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.”
When you optimize keywords and use them throughout the pages of your website you are practicing proper SEO. If you own a Thai restaurant in the heart of Manhattan, you need to use keywords like “Thai food Manhattan” or “best Thai restaurant in Manhattan.” Utilize the common words or phrases that your customers are likely to type into the Google search bar.
Other common SEO practices
Once you’ve figured out the tricks to keyword optimization and utilized keywords to your website the SEO fun does not stop there. There are plenty of strategies to keep you busy for the rest of your life (this is why most business owners leave it to the professionals). Here are a few more common SEO practices that will optimize your website to its fullest potential:
- Link building – This is the practice of widely distributing links to website all throughout the world wide web. Google uses algorithms to tell how many links to your company site are within its database; the more content on the internet that links directly to your site, the more Google will like you. And you know what that means… you will get a higher ranking!
- Website building and page creation – There is no point in directly people to your site if you don’t think they’ll enjoy browsing around on it. SEO professionals offers tools and resources to build your site. Their goal is to make it as functional and as pleasing to the eye as possible.