What often surprises people is that the most lucrative return on investment of any investment over the past decade is cryptocurrency. If you had invested five ago in the top 20 cryptocurrencies, your money today would be worth likely many thousands times more than what you invested. In fact there is no other investment that comes close to the return the cryptocurrency has given to those who have invested in it over the past 5 years. This is the case in spite of the fact that lately, cryptocurrencies have had a dramatic fall in their currency prices. Even with this downturn, the market still beats every other Investment over all.
If you are a cryptocurrency business, these facts must be very frustrating for you because today the industry is under fire and many people think that it has provided net losses for those with invested in it. If you are looking to get in the cryptocurrency industry and launch an Initial Coin Offering, you must also be extremely frustrated, knowing that the potential for returns and the industry is still great. One way to help combat misinformation and to educate people as to what’s really happening in the industry is to come up with the right cryptocurrency PR strategy.
Tell Your Potential Investors Why Your Company is Special
The right cryptocurrency PR strategy is one that tells you investor why your company is special and will be successful. Many cryptocurrency companies has lofty dreams about taking over Industries and replacing Fiat currencies. At the heart of your business should be providing value and benefits that are currently in the marketplace. You can’t out these benefits using a PR strategy that is designed to talk about what you can do rather than what the industry hopes will happen.
Dispel Myths About the Industry
There are so many myths about the cryptocurrency and blockchain Industry that any good PR strategy must take these myths head on, and respond with answers that dispel the myths and replace them with truths that investors and other participants can use to build a true understanding of the marketplace including the challenges that face the industry. This all starts with correct information.
Become Experts in Your Area of Crypto
Your PR strategy should focus on you being an expert in your area of crypto. It should position you as someone who is knowledgeable and able to understand the industry fully and anticipate where it’s going. By becoming an expert, investors in others will defer to your understanding when they are looking to invest money or interact with the industry.
There is so much misinformation around about cryptocurrency that it is important to use good PR to put aside misinformation and to get people interested in the industry for all of the good and right reasons. Launch a good PR campaign using a top cryptocurrency PR firm to get the word out.